Your people are continually being asked to make decisions about the strategic and tactical management of your brands.
We can provide them with the marketing knowledge to change their behaviour and make better marketing and ultimately business decisions.
Our programmes are developed to focus on the core elements of marketing required to meet a particular business need or issue.
These elements are:
- Identifying what drives consumer attitudes and behaviours
- Relating current attitudes and behaviours to Brand Objectives
- Understanding how a strategic Marketing Planning process will drive better marketing decisions and act as a focus for prioritising resource
- Defining a brand vision by developing critical success factors prioritising activity into clear action plans that leverage insights, reflect the brand’s lifecycle and create market differentiation
- Using consistent marketing terminology and language with confidence so enhancing ways of working across key functional areas